Campaign Overview
Total Ad Spend
$2,153
May 1 – May 19
Total Reach
105,790
Unique people
Impressions
157,593
Total ad views
Click-Through Rate
2.51%
All clicks
Landing Page Views
2,234
Paid traffic
Lead Breakdown
45 Total Leads 24 Form Fills + 21 BuyWire In-Market
Form Fill Leads (CAPI)
24
BuyWire In-Market Identified
21
BuyWire in-market contacts are identified separately and are not reported to Facebook. Form fill leads are the source of truth for Facebook attribution.
Cost Per Lead (Facebook)
$89.71
Meetings Booked
2 Meetings Booked
Both from form fill leads. Both with Chad LeDune.
Jennifer McConnell
Form fill lead — May 10
Wed May 20 at 5 PM
Chad LeDune
Tania Branch
Form fill lead — May 19
Wed May 20 at 6 PM
Chad LeDune
Lead Performance by Ad Set
24 Form-Fill Leads Across 5 Ad Sets
| Ad Set |
Leads |
% of Total |
Spend |
| SUPER LAA 1% |
|
75% |
$1,214.82 |
| STEM LAA 1% |
|
12.5% |
$230.98 |
| In-Market Discovery |
|
8.3% |
$235.73 |
| PRINCIPALS LAA 1% |
|
4.2% |
$319.93 |
| OST LAA 1% |
|
0% |
$104.73 |
Cost Per Lead by Ad Set
True Cost Per Form-Fill Lead — May 1–19
| Ad Set |
Spend |
Leads |
Cost Per Lead |
| SUPER LAA 1% |
$1,214.82 |
18 |
$67.49 |
| STEM LAA 1% |
$230.98 |
3 |
$76.99 |
| In-Market Discovery |
$235.73 |
2 |
$117.86 |
| PRINCIPALS LAA 1% |
$319.93 |
1 |
$319.93 |
| OST LAA 1% |
$104.73 |
0 |
No leads yet |
Ad Delivery